Abundant business with integrity and heart

I've been told that I am perhaps... a little inflexible in terms of the way I desire to do business.

For example, in my model of the world, selling = recommendation. Hence, I take a very personal interest to ensure that whatever I "sell" or will be "selling" truly benefits the clients.

Therefore, if I am uncertain that my services can and will benefit someone, I will not recommend it. If the requests of my clients breach my ethics and intergrity, I will not take on the engagement. For example, a client of mine requested for me to do a HappyPrint Scan for her husband without his knowledge. I rejected her request because this is a breach of confidentality. Initially, she was annoyed then later on, she shared that she respected my professionalism.

In the same way, I've been asked/ approached to "sell" certain products which would have had made me a bundle of money. But because I am uncertain about the true benefits and in some instances, I do not consider myself an expert on the product, I decided not to.

To some people, it appears that I have an issue with making money. To me, I know it is not so. I desire to walk the light path and I believe that building a business with integrity and heart can also bring in abundance. It would take a long term view but the abundance would be both wealth and goodness.

Take the case of this couple who owns a crystal shop. One day, I finally understood why they do not have a Visa machine in their shop. They only accept cash or NETS. From a business angle, it would make $$$$ sense to have a Visa machine to faciliate sales and purchases (research has shown that people spend more when using credit cards). But from their business with heart angle, they wanted to ensure that when customers make a purchase, it is with money that they can afford to spend. For them, their objective is to sell the right crystal to the right customer and not sales per se. As such, I've observed numerous occasions when they've advised customers against buying a certain crystal because it is not suitable. Customer focus rather than sales-oriented. They are very different from many crystal sellers that I came across. I respect their integrity and heart. It is a concept and business principle that I resonate with.